Wow. This is bad. I know lots of people love this, but I should have read the Yelp comments on this. The negative reviews NAILED IT. They described the bread as having a Kraft-Mac-n-cheese-like powder on top that falls off or stays pressed against your teeth and the roof of your mouth. Yup. That's right. It is so artificial tasting. Yuck. They charge for this bread, so save your money. Unless you're dumb like me and want to see what the hype is all about for yourself...but then I will laugh at you.