It's something I've eaten since I was a kid and only Queen's Bakery makes it like this. Not too sweet, not too sticky, and more chewy than crunchy. It's kinda like a Chinese Bakery version of a rice krispy treat, but made with corn syrup, coconut flakes, and sesame. Pronounced in Cantonese as "sigh keh mah" I know it's not "amazing" for most people, but I'll make that drive from SF to LA just to have a taste of it!