Okay, this is definitely fun to drink. When you take a sip, it tastes like normal Pepsi for about a second before transforming into the Peeps flavor. It's like a tsunami of the iconic Marshmellow taste. At first I thought it was just me, but then my brother tried it and he agreed. I guess it could've been a placebo kinda thing because I told him about it. Either way, I thought it was a really neat effect. I haven't looked into any commercials or reviews but I'm assuming that the transformation of flavors is what they were going for? I mean, yeah, I could look it up, but I'd rather mention that I don't really care enough to look it up in a long review that nobody will read lol