One of the new 🇯🇵 product the store started carrying. The flavor-wise, reninded me of the steamed cheese cake(cheese cake mushi pan) that was crazily pooular in 🇯🇵 back in the 90's. Minus the strong/distinguish flavoring. Also less sweet. First bite was like a cheese cracker, as you keep biting more you'd taste a hint of sweet cheesish flavor...kinda in-between savory and sweet...